ARTICLE
19 December 2024

FTC Warning Letters Flag Deceptive Health Insurance Marketing Practices

The FTC sent warning letters to 21 companies engaged in marketing and lead generation for Affordable Care Act Marketplace health insurance and healthcare-related products regarding practices that may violate the FTC Act...
United States Food, Drugs, Healthcare, Life Sciences
  • The FTC sent warning letters to 21 companies engaged in marketing and lead generation for Affordable Care Act Marketplace health insurance and healthcare-related products regarding practices that may violate the FTC Act and the Telemarketing Sales Rule (TSR).
  • In the letters, the FTC warned the companies against misrepresenting coverage and costs related to their products, unsolicited robocalls promoting product offers, false claims of providing government-sponsored health insurance policies, and misrepresenting affiliations with or endorsements by a government agency or a business, among other conduct.
  • The letters urged the companies to review their marketing and advertising practices.

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