United States:
FTC Settles Deceptive Consumer Tracking Charges With Digital Advertising Company
15 March 2017
by
Daniel J. McLoon
,
Mauricio Paez
,
Richard Johnson
,
Jonathon Little
,
Kevin Lyles
,
Todd McClelland
,
Jeff Rabkin
,
Adam Salter
,
Michiru Takahashi
,
Undine Von Diemar
,
Olivier Haas
,
Jörg Hladjk
and
Anand Varadarajan
Jones Day
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On December 20, 2016, the FTC settled with a digital advertising company
regarding charges that the company deceived consumers by tracking
them online and through mobile applications, even after consumers
opted out of such tracking. According to the FTC complaint, the company's privacy policy
represented that consumers could block targeted advertising by
using their web browser's settings to block or limit cookies.
However, the company tracked customers using unique identifiers
even after the customers blocked or deleted cookies from websites.
The settlement bars the company from misrepresenting the extent of
its online tracking and requires an effective opt-out for
consumers.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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