Kelley Drye Ad Law Access Podcast · Hidden Fees Aren't Sexy

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It's a well-known principle (amongst those who practice in certain professions) that if you're trying to make something sexy, you generally don't want to reveal everything all at once. Instead, it can be better to reveal things slowly, leaving things to the audience's imagination, and letting expectations build up before the big moment. Of course, that strategy can backfire if what you ultimately reveal ends up being disappointing to the viewer.

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