Consumer-facing companies are increasingly utilizing social media influencers to get their advertising to targeted audiences and to learn how their products are working for real people. This innovative form of advertising is changing the way companies connect with consumers.

To address those changes and to keep our clients informed, we have created an interactive tool, Influencer Snapshot, which outlines some of the key issues companies need to consider when partnering with social media influencers.

This interactive guide offers best practices for businesses partnering with social media influencers to promote products and services online. This includes:

  • Smart contracts and policies
  • Intellectual property complications
  • Regulatory compliance
  • Litigation risks
  • Hot topics, like "kidfluencers" and virtual influencers
  • Industry-specific best practices
  • Regionally-focused guides

To use the tool, click each category to view specific influencer issues that could impact your brands and read the latest best practices for partnering with social media influencers to promote products and services.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.