Despite all efforts to promote "buy/eat regional" attitudes, food has long become an international business. There are only a few areas of business in which international activities meet so glaringly different national rules and regulations.
Despite all efforts to promote "buy/eat regional" attitudes, food has long become an international business. There are only a few areas of business in which international activities meet so glaringly different national rules and regulations.
This event highlights some of the issues impacting international food, feed, and beverage companies in some of their most relevant markets in their efforts to get market access and communicate with consumers and authorities. The international team at Hogan Lovells will present on pivotal regulations, such as the U.S. Food Safety Modernization Act and new food labeling regulations, and the key takeaways companies need to note for adapting to their respective legal environment. The team will provide regulatory updates on hot topics like Brexit, an overview of global trends impacting food manufacturers, and communication strategies with public authorities.
The seminar also will explore the use of social media influencers in the food space and the risks associated with the advertising opportunities. A panel discussion with representatives from U.S. and European food companies will round out the event.
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