On 12 October 2012, IAFS, the Intangible Asset Finance Society, discussed the process through which valuable Intellectual Property is first created. The IP value chain begins with a pool of ideas that are winnowed down to a few that are further developed, reduced to practice, protected, marketed, and monetized. There are best practices processes that produce valuable IP worthy of a good battle on a regular, reliable, and repeatable basis. The discussion was recorded as one of the IAFS' Mission:Intangible Monthly Briefings.
Joining the conversation and bringing clarity to the issue were two authorities on operations and communications. Dr Jackie Maguire is founder and Chief Executive Officer of Coller IP, which provides a full range of Intellectual Property services. Bruce Berman is a principal at Brody Berman Associates, a consulting firm advising IP holders about conveying the value of their rights and reputation. Jonathan Salem Baskin, global brand strategist, speaker, and author, moderated the webinar.
An audio clip of the webinar can be heard here (please allow a few seconds for install):
Critical corporate assets go by many names: intangibles, intellectual capital, intellectual properties, knowledge capital, vital assets. They are embedded in brand, memorialized in patents, and internalized by stakeholders as reputation. Designed to foster a greater sense of community and to further the IAFS' missions of education, advocacy and the promulgation of best practice standards, a lively monthly conference call series is hosted on a rotating basis by the Society's committees and offers both managerial pearls and a taste of the Society.
For all whose interest in the management of these valuable assets demands ongoing stimulation, the Society continues its free out-reach program moderated each month by global brand strategist, speaker, and author, Jonathan Salem Baskin.
The full recording of the discussion is available. Click IP Worth Fighting For to download.
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