There is a growing expectation on businesses to take meaningful action in the face of mounting global social and environmental challenges. This comes at a time when trust in government and the media continues to spiral, leaving employers as the most trusted source of information, according to the latest Edelman Trust Barometer.
Generation Z, in particular, is passionate about environmental responsibility and social justice and has the influence to make these values count. The generation also has high expectations of business when it comes to Environmental, Social and Governance (ESG) issues.
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