The first part of our product/market fit series is aimed at management teams looking to scale up quickly, potentially with external funding from debt and equity investors.
We discuss some of the big questions:
- What is a 'scale up' business?
- What is product/market fit and how do you prove you've got it?
- How does it link to strategy?
- How does it link to the investment?
- What happens when you don't quite have it yet?
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
