ARTICLE
30 October 2024

Consumer Products Corner - Consumer Pulse: Can Rate Cuts Bridge The Economic Divide?

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AlixPartners

Contributor

AlixPartners is a results-driven global consulting firm that specializes in helping businesses successfully address their most complex and critical challenges.
Recent FED data shows rising retail spending and income, driven by high-income households, while low-income households cut spending amid inflation concerns, creating divergent consumer economic perceptions.
United Kingdom Consumer Protection

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Not all consumers seem to be experiencing the same economic conditions. According to recent findings from the FED, retail spending (+1.6%) and income (+1.7%) are on the up, though this is likely driven by high-income households. By contrast, low-income households that are more vulnerable to persistent inflation (+0.3%) appear to be cutting back on spending and driving negative sentiment (-5%) due to concerns about debt payments.

With the first rate cut now official and more anticipated, will consumers' day-to-day perceptions of the economy begin to align more holistically with the strong indicators that economists have highlighted for months?

Retail sales increase...

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...while sentiment continually declines

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Gap widens as income increases and debt remains

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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