PRESS RELEASE
15 November 2019

Day Pitney Represents Planet Fitness, Inc. In Its Expansion To Australia

DP
Day Pitney LLP

Contributor

Day Pitney LLP logo
Day Pitney LLP is a full-service law firm with more than 300 attorneys in Boston, Connecticut, Florida, New Jersey, New York and Washington, DC. The firm offers clients strong corporate and litigation practices, with experience on behalf of large national and international corporations as well as emerging and middle-market companies. With one of the largest individual clients practices on the East Coast, the firm also has extensive experience assisting individuals and their families, fiduciaries and tax-exempt entities plan for the future.
The country's first official Planet Fitness locations are in Tuggerah and Gosford in the Central Coast of New South Wales, and a location in Casula is expected to open in 2020.
Australia

November 8, 2019 – Day Pitney LLP served as U.S. counsel representing Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., in connection with its international expansion to Australia. The country's first official Planet Fitness locations are in Tuggerah and Gosford in the Central Coast of New South Wales, and a location in Casula is expected to open in 2020.

As part of its expansion, Planet Fitness has signed an Area Development Agreement with Bravo Fit Holdings Pty Ltd. (Bravo), which will bring a minimum of 35 Planet Fitness locations to Australia over the next several years. Bravo is a joint venture among U.S. franchisees, Bravo Fit, LLC and PF Growth Partners, LLC and leading Australian fitness operator, Dallas Rosekelly's Galactic Fitness Pty.

The Day Pitney team was led by senior associate Alex P. Garens, who assisted in negotiating and structuring the acquisition, transfer, and licensing of the intellectual property rights necessary for the franchise to launch in Australia.

The company's official press release can be viewed here.

PRESS RELEASE
15 November 2019

Day Pitney Represents Planet Fitness, Inc. In Its Expansion To Australia

Australia

Contributor

Day Pitney LLP logo
Day Pitney LLP is a full-service law firm with more than 300 attorneys in Boston, Connecticut, Florida, New Jersey, New York and Washington, DC. The firm offers clients strong corporate and litigation practices, with experience on behalf of large national and international corporations as well as emerging and middle-market companies. With one of the largest individual clients practices on the East Coast, the firm also has extensive experience assisting individuals and their families, fiduciaries and tax-exempt entities plan for the future.

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