Jessica Horwitz, a partner in International Trade and Investment, shared her expertise as a speaker in Export Development Canada's webinar on strategic global pricing for Canadian exporters. The session, focused on "Strategic Pricing for Canadian Exporters," explored how businesses can effectively price their products for international markets while managing risk and remaining competitive.
Jessica provided practical insights on the legal and contractual considerations that influence export pricing, including Incoterms, currency fluctuation, tariff exposure and market-entry requirements. Drawing on her extensive experience advising Canadian companies on cross-border trade, she outlined actionable strategies to help exporters navigate regulatory challenges and strengthen their global pricing frameworks.
The on-demand recording of the webinar is available
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