Law.com featured a profile story on Mintz Member Laura Franco, an internationally recognized trademark practitioner in the firm's San Francisco office. In the article, Laura discusses why she was drawn to Mintz and the opportunity she has had to broaden the firm's trademark practice and build a comprehensive brand protection practice. She also shares valuable lessons she learned early on in her career, her path to partnership, and challenges she overcame to get where she is today.
When asked what advice she would give to an associate who wants to make partner, Laura emphasizes the importance of professionalism and responsiveness in every interaction, saying, "Consider each partner at the firm a potential client. When communicating with any client (including internal ones), treat them as if they are the most important item on your agenda—because in that moment, they are. Be responsive. Be reliable. Be proactive. Your job is to do everything you can to make your partners look good to their clients."
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