Speaking recently with Canadian Lawyer, Melissa Tehrani, leader of Gowling WLG's National Advertising & Product Regulatory Group, examined how businesses with ties to both Canada and the U.S. are navigating the risks of "Made in Canada" claims. As trade tensions persist, some companies are downplaying their Canadian identity to avoid potential fallout—a trend Tehrani refers to as "Canadian-hushing."
"Because of how deeply integrated the U.S. and Canadian economies are... the tariffs have sparked a unique dynamic in the market where some companies with ties to both Canada and the U.S. are downplaying their Canadian roots," Tehrani says, adding that many of those companies are afraid of "being caught in the crossfire."
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