Simon Rowell, a partner at James & Wells, writes an article for the NZ Herald on trade marks.

To find out the answers to the questions below, read the full story on the NZ Herald website.

  • How can companies protect their name against copycats?
  • What is a trademark and what can be registered as a trademark?
  • If I've registered my company name with the Companies Office, isn't that enough?
  • If I get rights to my brand just by using it, why do I need to register it as a trademark?

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

James and Wells is the 2010 New Zealand Law Awards winner of the Intellectual Property Law Award for excellence in client service.