The State Administration for Market Regulation intents to step up efforts to crack down on the illegal practices of producing and selling counterfeit goods, targeting fake-/inferior-quality commodities, infringements on trademarks, false and illegal advertising, etc.

It also urged operators of online trading platforms to fulfill their legal obligations, protect the legitimate rights and interests of trademark owners and consumers, and actively cooperate with market regulatory authorities to carry out special rectification. The online trading platforms that fail to fulfill their legal obligations will face strict punishment.

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