From counterfeiting threats to multi-jurisdictional enforcement actions, to compete in today's perilous global brand landscape requires a clear and considered approach from day one.

In this webinar "Starting strong: Building out a global trademark and design profile", our international team of IP professionals use a case study to map out key trademark and design filing strategies your business needs to thrive – both at home and abroad.

Lifecycle of a Smart Idea is a live webinar series offering a fresh look at the field of intellectual property by tracing the options and steps that occur over the lifetime of a "smart idea" – from the laboratory or the "eureka moment," to the branding, promotion, exploitation and beyond.

Presented by Gowling WLG's international team of IP professionals, the series explores the full range of IP rights, all while giving you the tips and perspectives you need to maximise opportunity and minimise risk when taking your smart idea to the global market.

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