Canada:
CASL Crunch: Kellogg's Pays $60k
23 September 2016
by
Affleck Greene McMurtry LLP
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Kellogg's has agreed to pay $60,000 and undertook to ensure
that it, and its third party email marketers, comply with
Canada's
Anti-Spam Law (CASL). Kellogg's was alleged to have sent
emails without consent of the recipient during two and a half
months in 2014, the CRTC said in a statement.
CASL permits the CRTC to negotiate settlements with businesses
by accepting an "undertaking", which typically includes
adopting a compliance program and paying a voluntary fine. By
entering into an undertaking, business can avoid fines of up to $10
million, and, starting in July 2017, class actions.
Kellogg's is the fourth undertaking settlement under CASL;
there were three in 2015 (see
Standard Of Perfection: CRTC's Enforcement Of Canada's
Anti-Spam Law).
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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