As we indicated in our Bulletin
.sucks gTLD – Should you Protect Your Brand on this Top Level
Domain? of May 8, 2015, the Internet Corporation of Names and
Numbers (ICANN) has now delegated nearly 550 new gTLDs as part of
the New Generic Top-Level Domain (gTLD) program. One of the latest
additions is < .sucks>. Vox Populi, operator of the <
.sucks>. registry, marketed the new gTLD as a forum
"designed to help consumers find their voices and allow
companies to find the value in criticism".
Initially the first phase of the < .sucks> registration
period - the Sunrise period, was to remain open until May 29, 2015.
The Registry has recently announced that the Sunrise Period
has been extended to June 19th with General Availability to start
on June 21st. During this period trademark owners who have
registered their trademarks with the Trademark Clearinghouse (TMCH)
may register a < .sucks> domain incorporating their
trademarks.
Vox Populi released the following statement on their website:
Even though the launch of the new dotSucks domain names has received overwhelming media and market attention, we have discovered that far too many intellectual property lawyers, company executives and brand owners were unaware of the registry, the availability of its names or the Trademark Clearinghouse. This was a concern that led us over the last weeks to pay closer attention to the ability of the trademark holders to make a timely and informed decision about registering their marks or not. We have decided that the responsible move is to extend the TMCH Sunrise phase for a period of three weeks.
It remains to be seen whether this extended period will
encourage more brand owners to pay the much higher than average
price to secure domains on the .sucks top level domain.
For information on top level domains, Internet brand protection or
to register your marks in the TMCH please contact one of the
authors listed below for assistance.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.