Mondaq, a leading global provider of AI-enabled content marketing, data and analytics solutions for professional services firms, and Passle, the #1 professional services BD and marketing platform, are delighted to announce their new data integration partnership.
Through Mondaq’s new API, Passle integrates Mondaq’s extensive readership data into its platform allowing joint clients to see their Mondaq readership data when their thought leadership articles are authored on Passle and distributed on Mondaq.com.
The combination of Passle and Mondaq’s tools provides timely and relevant insights directly to the authors into who is reading their thought leadership. In turn, enabling Business Development departments to use the resulting intelligence to further tailor and differentiate their client and market engagement.
Tim Harty, CEO at Mondaq said "The Mondaq and Passle propositions complement one another perfectly - our partnership is a natural next step to further power our clients’ business development outcomes”.
Tom Elgar, Co-founder at Passle said "We are excited to be working with Mondaq to bring our authors and their clients together and to demonstrate, to all stakeholders in a firm the extraordinary impact of genuine thought leadership".
Mondaq offers professional services firms global, AI-enabled content marketing, data and analytics solutions and helps its 23 million readers worldwide to find answers to legal, tax and compliance questions.
Passle is the leading marketing technology dedicated to legal and consultancy firms. Over the last 8 years they have built the best platform to enable experts to engage on-line with their key clients and stakeholders.