ARENDT ADVISED KANTAR, THE WORLD'S LEADING MARKETING DATA AND ANALYTICS COMPANY, AND SILVERTREE EQUITY, A SOFTWARE AND TECHNOLOGY FOCUSED PRIVATE EQUITY FIRM, IN THE ACQUISITION OF STEPUP RGM, INTERNATIONAL EXPERT IN REVENUE MANAGEMENT AND BIG DATA CONSULTING FOR MARKETING

Luxembourg, 17 August 2022 – Kantar, together Silvertree Equity, the software and technology focused private equity firm, as co-investor, have completed the acquisition of StepUp RGM, which will merge with Kantar's existing XTEL Trade Promotion offering. The combined business will be branded Kantar XTEL and will operate as an independent entity within the Kantar Group. As experts in the 'Software as a Service' (SaaS) space, Silvertree Equity will be co-investors and act as strategic transformation and growth advisors.

Kantar's existing XTEL offering is recognised as a global leader in the Trade Promotion space. The combined business will help establishing a leadership position in the FMCG Revenue Management Software Market space.

Kantar and SilverTree Equity were advised on Luxembourg legal matters by a team from the international law firm Arendt & Medernach specialising in Private Equity & Real Estate and Tax Law, led by Partners Sébastien Binard and Jan Neugebauer.

Arendt team involved: