Appleby's Hong Kong office acted as Cayman Islands counsel for UJU Holding Limited in relation to its listing on the Main Board of the Hong Kong Stock Exchange on 8 November 2021, with gross proceeds of approximately HKD804 million.

The team was led by Partner Chris Cheng, supported by Legal Executive Connie Wu.

UJU is one of the fast-growing market players in China's emerging and rapid-growing online short video marketing solutions industry, providing one-stop cross-media online marketing solutions through its media partners for its advertiser customers to market their products and services.

UJU intends to use the proceeds for upgrading its U-Engine platform, exploring business opportunities with its advertising customers, enhancing its content production capabilities with AI technologies, expanding its business by enhancing its relationship with existing media partners and enlarging its advertiser customers and media partner bases, pursuing strategic investments and acquisitions of business opportunities, and supporting the working capital and general corporate purposes.

Our Hong Kong Capital Markets team is highly regarded for their extensive expertise in supporting offshore companies with IPOs, introductions, placements and listings of both equity and debt securities on the Hong Kong, US, Singapore and many other internationally recognised stock exchanges.