Arnold & Porter advised DSPolitical, a digital advertising firm, in its sale to Optimad Media, a marketing solutions provider serving customers in the consumer packaged goods and film and entertainment industries. The deal closed October 7, 2021.
Optimad's acquisition of DSPolitical will expand Optimad's data and technology capabilities and service offerings. The Washington, DC-based DSPolitical uses voter data, a proprietary cloud-based technology platform, and targeted media capabilities to identify, reach, and persuade potential voters and other audiences.
The Arnold & Porter team was led by partner Stephen Koval, who co-heads the firm's Private Equity practice. The team also included partner Jeffrey London and senior associate Megan Juel on benefits/employment matters and partner David Sausen and senior associate Reuven Graber on tax matters.