Smart & Biggar uncovers and maximizes intellectual property and technology assets for our clients.
Today’s fast-paced innovation economy demands a higher level of expertise and attention to detail when it comes to IP strategy and protection. With over 125 lawyers, patent agents and trademark agents collaborating across five Canadian offices, Smart & Biggar is trusted by the world’s leading innovators to find value in their IP rights.
As market leaders in IP, Smart & Biggar’s team is on the pulse when it comes to the latest developments and the wider industry changes that impact our clients. To stay informed, visit smartbiggar.ca/insights, including access to our RxIP Update (smartbiggar.ca/insights/rx-ip-updates), a monthly digest of the latest decisions and law surrounding the life sciences and pharmaceutical industries.
Smart & Biggar, Canada's leading IP firm, presents a series of timely webinars for in-house counsel and global IP lawyers on a range of topics covering the unique aspects of Canadian brand protection.
Canada
Smart & Biggar, Canada's leading IP firm, presents a
series of timely webinars for in-house counsel and global IP
lawyers on a range of topics covering the unique aspects of
Canadian brand protection.
Tuesday, September 28th | 12 PM ET (9 AM PT / 5 PM BST)
Marketing & Advertising Law in Canada: IP-related issues,
and other tips and traps
When planning a new advertising campaign or marketing program,
consider legal and IP issues at the outset so as to avoid potential
pitfalls at the 11th hour. This webinar will explore tips, traps
and Canada-specific issues advertisers should keep in mind. For
example, understand the impact of Canada's trademark laws on
selecting a powerful slogan and the viability of comparative ad
campaigns.
Smart & Biggar uncovers and maximizes intellectual property and technology assets for our clients.
Today’s fast-paced innovation economy demands a higher level of expertise and attention to detail when it comes to IP strategy and protection. With over 125 lawyers, patent agents and trademark agents collaborating across five Canadian offices, Smart & Biggar is trusted by the world’s leading innovators to find value in their IP rights.
As market leaders in IP, Smart & Biggar’s team is on the pulse when it comes to the latest developments and the wider industry changes that impact our clients. To stay informed, visit smartbiggar.ca/insights, including access to our RxIP Update (smartbiggar.ca/insights/rx-ip-updates), a monthly digest of the latest decisions and law surrounding the life sciences and pharmaceutical industries.
