September 14, 2021 12:00 - 13:00 EDT
Building a startup is hard. Building a startup as a woman adds another layer of challenges. Join Torys lawyers and leading VCs and founders for this series that will cover raising capital, building a team, protecting your IP, navigating growth and more. More sessions to be announced.
How to build an effective IP strategy
An Intellectual Property strategy is key for startups. Your IP is typically your most valuable asset and it is important that you protect it, especially as investors will want to be certain that you own your ideas, branding and product.
In this session, Eileen McMahon, Chair of Torys' IP Group, and Tasha De Freitas, engineer and patent lawyer at Torys, will focus on the nuts and bolts of developing an IP strategy, a "competitor watch" strategy, and leveraging IP. Eileen and Tasha have deep expertise in advising companies on their IP strategy and will share their perspectives and recommendations, in addition to case studies to illustrate best practices and common mistakes. Attendees will receive takeaway materials to action the insights they have learned.
12:00 p.m. – 1:00 p.m. EDT presentation
11:45 a.m. webinar opens
MEET THE SPEAKERS
EILEEN M. MCMAHON - Toronto
TASHA DE FREITAS - Toronto