It’s important to understand the buyer’s journey – and where your prospects fall within it – so that you can properly tailor messaging to the right audience at the right time. Creating content that helps people along their buyer’s journey is a smart move for any law firm – and here is how you can do it.

Law firms have been reimagined with a much leaner real estate footprint, and many of the traditional components have been either outsourced or digitalized. This allows such law firms to revolutionize the way legal services are delivered.

Ensuring that sales, IT and finance understand the role—and power—of B2B marketing doesn’t just make marketers feel good; it also enhances marketing’s effectiveness by opening opportunities for collaboration and sharing of information and insights.

Mondaq and Nexl Announce Data Integration Partnership.

By following these steps, lawyers have the opportunity to regain their time and to focus on doing what they do best at—serving their clients and driving the growth of their business.

Nominations now open for the Canadian In-house Counsel Celebration 2023.

Artificial intelligence (AI) tools have seen a boom in recent years, with many questioning how these could shape the future of legal services. But change takes time. Daniel Heymann explores how shared service centres can help solicitors improve delivery – now.