Trademarks and Patents consolidate a company´s
intellectual capital, assuming a competitive and differentiating
role in the current knowledge economy.
Its significance is, therefore, increasingly relevant, in the
sense that the bigger the company's or organization's
awareness of the value of the knowledge it produces and the
understanding of the existing legal means to protect it, the bigger
its capacity to create solid intellectual assets, which will allow
it to reinforce its image and prestige in its field of activity,
increasing its corporate value.
To understand the importance of Intellectual Property's
role, just think of how a business would be affected if its closest
competitor learned about its technological and commercial
strategies or had access to its internal operating procedures. In
this regard, a company's exclusive knowledge is one of the main
sources of its competitive advantage, and its increasing economical
relevance makes it crucial to identify, manage and valuate it
Knowledge management involves a clear identification of the IP
assets to protect, the choice of the correct modality of
protection, aligned with the company's commercial strategy, and
the efficient and effective management of these rights, in order to
gain short, medium and long-term economic benefits. Without an
adequate management, the owner of the knowledge might not be aware
of her IP assets or their value or benefits, possibly even exposing
herself to unnecessary risks that will result in the loss of
competitive advantage over her competition.
The definition of a solid IP strategy is essential to any
business, including the candy business.
Doctor Gummy SA is an example of success!
One of its strategic assets of the international
business growth is the protection of the intellectual capital,
through different types of IPR.
Candy has a new alternative with Doctor Gummy! It is made with
natural ingredients and flavorings, and wishes to appeal to
children and young people, and their families with a healthier,
nutraceutical concept that sets it apart from the competition.
All this to provide a truly guilt-free experience!
As with Doctor Gummy SA, IP strategy must be aligned with a
business strategy that aims at a profitable investment and its
A Clarke, Modet & Cº Brasil com o intuito de disseminar a importância da Propriedade Intelectual no ambiente inovador dentro das Universidades é uma das patrocinadoras do Desafio Unicamp de Inovação Tecnológica.
O evento idealizado pela Agência de Inovação Inova Unicamp é destinado a estudantes de graduação e pós–graduação e interessados em empreendedorismo tecnológico de todo país, e possui como objetivo principal gerar, através da competição de modelo de negócios, empresas de base tecnológica a partir da propriedade intelectual criada na Universidade.
En 45 minutos haremos un rápido repaso de todas las novedades relevantes que, en el mundo de la Propiedad Industrial e Intelectual, se han producido durante en el transcurso del 2016, junto a nuestra previsión de los principales hitos que nos depara este nuevo año.
Queremos que los temas propuestos sean sólo aquéllos que más les interesen. A tal fin, hemos incluido los siguientes a partir de las consultas recibidas durante este año. No obstante, estaríamos encantados de contar con sus sugerencias.
La participación de la autoridad mexicana en materia de Propiedad Industrial es crucial durante la tramitación del Registro Sanitario de un medicamento alopático.
Cada etapa del proceso de Registro Sanitario tiene directrices bien establecidas; sin embargo, las etapas que se relacionan con los derechos de Propiedad Intelectual continúan causando controversia.
Con el fin de entender la relación entre los derechos de Propiedad Intelectual y el proceso de Registro Sanitario, Clarke Modet & Cº ofrece una amplia variedad de soluciones desde el punto de vista de Propiedad Intelectual.
Trading under your name is an appealing idea, especially in the fashion world where designers frequently use their own names as brands (think Hugo Boss, Donatella Versace, and Tom Ford, to name but a few).
1.The trade mark shall not entitle the proprietor to prohibit its use in relation to goods which have been put on the market in the Community under that trade mark by the proprietor or with his consent.
The future of the European Unified Patent Court (UPC) appears to look a bit clearer following recent ratification activities. On 16 January 2017, the Preparatory Committee for the UPC announced on its website that it is working under the assumption that the UPC can become operational in December 2017.
Register for Access and our Free Biweekly Alert for
This service is completely free. Access 250,000 archived articles from 100+ countries and get a personalised email twice a week covering developments (and yes, our lawyers like to think you’ve read our Disclaimer).