Survey of in-house lawyers at leading Iberian companies
also shows that Cuatrecasas has strengthened its brand in both
Spain and Portugal.
Uría Menéndez has retained its position as the
leading law firm brand in Spain, while MLGTS has taken over from
PLMJ as the top brand in Portugal, according to Iberian
Lawyer´s annual brand survey.
In-house lawyers at leading companies in Spain and Portugal were
surveyed to find out which were the best law firm brands in both
countries. The power of the brand is calculated using a methodology
commonly employed by legal researchers and consultants worldwide.
Survey participants are asked three questions: Which five law firms
first come to mind? Which three law firms do you think most highly
of? And, which three law firms are you likely to consider for major
Uría Menéndez was the highest scoring firm in
Spain in all three areas, meaning that not only is it 'front of
mind' with a significant number of in-house lawyers –
meaning the name is easily recalled – but it is also held in
high esteem and considered to be the best firm for the biggest
deals and major litigation. Participants in the study praised
Uría Menéndez for having the "best-trained"
Similarly, MLGTS was the leading Portuguese firm in all three
categories. While it was the leading firm by a relatively narrow
margin in terms of being 'front of mind' with in-house
lawyers, it was the top firm by a long way in terms of the esteem
in which it is held and its suitability for major deals and
big-ticket litigation. In particular, study participants
highlighted MLGTS' ability to provide a "quality and fast
response" as well as its "dynamic and friendly
professionals who are always on hand to assist with any
The most significant change in the rankings for Spain in the
last year saw Cuatrecasas Gonçalves Pereira taking over from
Garrigues as the second-placed firm. Though Garrigues outscored
Cuatrecasas among in-house lawyers when it came to its reputation
for handling big deals and major litigation, Cuatrecasas triumphed
by a fairly large margin with regard to being 'front of
mind' with in-house lawyers. Cuatrecasas also narrowly
outscored Garrigues when participants in the study were asked which
firm they thought more highly of; in particular, participants noted
the high quality of Cuatrecasas' litigation partners.
In addition to climbing the rankings in Spain, Cuatrecasas'
brand in Portugal has also been enhanced and is now ranked fourth,
up from fifth last year. Its improvement was largely due to its
strong reputation among in-house lawyers for handling big deals and
Clifford Chance – which was acclaimed by study
participants for its international reach – maintained its
place as the fourth-ranked law firm in Spain, just ahead of
Linklaters, which climbed two places to fifth. The strengthening of
Linklaters' brand was largely attributable to its record on
big-ticket work, though the fact that the firm is held in high
esteem by in-house lawyers was also a factor – the firm was
praised for its multijurisdictional capability as well as for its
highly qualified teams "who are easy to work with".
However, it was not all good news for Linklaters as its brand
slipped down the rankings in Portugal to eighth place, down from
last year's fourth position.
Other firms to climb the rankings in Spain included DLA Piper
and Freshfields. DLA Piper rose from 11th to sixth position partly
due to what appears to be a growing reputation for handling major
deals/litigation – study participants also acclaimed the
firm's multijurisdictional expertise. Meanwhile, Freshfields
climbed from tenth place to ninth, with the fact that it is
'front of mind' with many in-house lawyers being a
There were a number of firms who were ranked in the top 20 law
firm brands in Spain that were not ranked last year. They included
Jones Day and Bird & Bird – Jones Day has a good
reputation for major deals and litigation, while Bird & Bird
scored well in terms of being 'front of mind' with in-house
Firms climbing the rankings in Portugal included Uría
Menéndez, which moved up from seventh to fifth position. In
addition to being highly esteemed by in-house lawyers, the firm has
a name that is easily recalled. There were two firms in Portugal
appearing in the top ten rankings that did not appear last year
– Telles de Abreu and Serra Lopes, Cortes Martins Advogados
(SLCM). Telles de Abreu performed well in terms of being 'front
of mind' with in-house lawyers, while its reputation for
working on major deals and litigation has also been enhanced.
Meanwhile, SLCM is held in high esteem and is seen as a good option
for big deals/litigation – in-house lawyers highlighted the
firm's highly effective and dedicated teams.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
To print this article, all you need is to be registered on Mondaq.com.
Click to Login as an existing user or Register so you can print this article.
MLGTS is widely seen as the leading firm in Portugal with the most esteemed clients, but the firm says it won't become complacent because acting for the biggest companies means it is under huge pressure...
Register for Access and our Free Biweekly Alert for
This service is completely free. Access 250,000 archived articles from 100+ countries and get a personalised email twice a week covering developments (and yes, our lawyers like to think you’ve read our Disclaimer).