UK: The Power Of The Crowd: Easy Access To Affordable Data, Anywhere In The World

Last Updated: 10 November 2016
Article by Greg Howard

This post has been written by Tugce Bulut, CEO of Streetbees

At no point in history have communications and culture moved faster than today.

This is the age of the collaborative, co-creative, knowledge-based, hyper-productive organisation. The accelerating pace of change in business means there is an ever-growing urgency to connect the right people with the right information to drive business decisions. This can often mean the difference between success and failure.

This change in pace has been driven by our increasing use of technology, allowing consumers to capture their emotions, thoughts, actions, passions and attitudes (offline and online) in more detail than ever before.

Consumers' use of digital, social and mobile channels, has changed the way they express themselves, leaving ever increasing footprints of the conversations they have, the things that they see and how they live. This represents an opportunity for us as researchers, consultants and marketers to increase our understanding of consumer journeys like never before, to make sense of these footprints, analyse and package them in a way that they are strategically actionable in the real-world.

This drive and need for actionable insights is now being pioneered through "Crowd Innovation", and at Streetbees, we deliver insight from the crowd through the power of our Conversational Research technology, focusing on the 'why' and the 'what next'? Not just the 'what'?

Sourcing the "why?" and the "what next?" using traditional research methods is often challenging (from a geographical access and data quality perspective), expensive and slow. The legacy methods used relying on static consumer panels and survey forms cause value erosion in quality of market intelligence sourced and to eliminate this erosion, Streetbees harness the power of the crowd to capture consumers' insights on the spot as they engage with services and products, allowing to observe what people actually do, rather than relying on what they say they do.

The Streetbees story started with an unmet need when a global tea brand wanted to expand into 20 new countries but couldn't due to lack of data at an affordable price. Before investing in new product development and local factories they wanted to do research to understand how people buy and make their tea. The research agency consulted said the data would take 2 months to collect and cost $500k USD. The research would be done by field agents surveying unknown panellists. Due to budget and time constraints, the project was cancelled and the tea company froze its expansion plans for emerging markets, and instead continues to focus on data-rich developed markets.

Streetbees was born out of this need for access to affordable data, anywhere in the world. Our ability to provide real-time intelligence and insights leveraging mobile technology and community across 87 countries enables our partners to be more:

  • Agile: faster, in-depth, representative, multi-channelled
  • Immersed: bringing the voice of the consumer into the heart of strategic business decisions
  • Effective: reduce research budget waste, increase quality and quantity of output

It all starts with your research objectives. We turn business problems into research questions and embed them in our Conversational Research platform to collect in-the-moment insights. No panels. No survey forms. No huge subscription fees for off-the-shelf data.  Just direct line of communication between you and your consumers on the ground.

We translate and localise studies within hours using Artificial Intelligence, and field questions to the right people in the right place using geo-location technology and our community instantly shares their insights captured.

One of the key challenges in leveraging any crowd is in being able to verify that someone actually is who they say they are. This is usually the white elephant in any room, and is often a question un-asked when sourcing sample for questionnaires and projects.

We address this issue, with every single bee going through an identity verification process. Once this is done, every single image and data point is cross-verified by human analysts for quality assurance, and our built-in algorithms monitor the data in real time to ensure representative sampling. Every member of our global community gets a rating after every single task they participate in and receives feedback.

As the crowd innovation continues to develop, there are exciting challenges ahead for marketers and researchers alike:

  • Emerging technology: when new tech such as virtual reality becomes mainstream, the systems that we currently use to track consumer behaviour and usage will need to adapt to capture new ways consumers communicate their needs and wants
  • Engagement and reward models: as the amount of data people share increases, the value exchange in using data commercially needs to fair and transparent and will need to move beyond the "points and prize" model, providing real cash incentives
  • Data interpretation and visualisation: as the data we collect grows in size, and the format in which we collect changes, data visualisation tools and dashboards will need to adapt to seamlessly fuse quantitative and qualitative data to deliver one story

Whatever challenges we face on the way, the huge potential of the crowd is here now, and it will be a rewarding and exciting place for everyone to engage in.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

To print this article, all you need is to be registered on

Click to Login as an existing user or Register so you can print this article.

In association with
Related Video
Up-coming Events Search
Font Size:
Mondaq on Twitter
Register for Access and our Free Biweekly Alert for
This service is completely free. Access 250,000 archived articles from 100+ countries and get a personalised email twice a week covering developments (and yes, our lawyers like to think you’ve read our Disclaimer).
Email Address
Company Name
Confirm Password
Mondaq Topics -- Select your Interests
 Law Performance
 Law Practice
 Media & IT
 Real Estate
 Wealth Mgt
Asia Pacific
European Union
Latin America
Middle East
United States
Worldwide Updates
Check to state you have read and
agree to our Terms and Conditions

Terms & Conditions and Privacy Statement (the Website) is owned and managed by Mondaq Ltd and as a user you are granted a non-exclusive, revocable license to access the Website under its terms and conditions of use. Your use of the Website constitutes your agreement to the following terms and conditions of use. Mondaq Ltd may terminate your use of the Website if you are in breach of these terms and conditions or if Mondaq Ltd decides to terminate your license of use for whatever reason.

Use of

You may use the Website but are required to register as a user if you wish to read the full text of the content and articles available (the Content). You may not modify, publish, transmit, transfer or sell, reproduce, create derivative works from, distribute, perform, link, display, or in any way exploit any of the Content, in whole or in part, except as expressly permitted in these terms & conditions or with the prior written consent of Mondaq Ltd. You may not use electronic or other means to extract details or information about’s content, users or contributors in order to offer them any services or products which compete directly or indirectly with Mondaq Ltd’s services and products.


Mondaq Ltd and/or its respective suppliers make no representations about the suitability of the information contained in the documents and related graphics published on this server for any purpose. All such documents and related graphics are provided "as is" without warranty of any kind. Mondaq Ltd and/or its respective suppliers hereby disclaim all warranties and conditions with regard to this information, including all implied warranties and conditions of merchantability, fitness for a particular purpose, title and non-infringement. In no event shall Mondaq Ltd and/or its respective suppliers be liable for any special, indirect or consequential damages or any damages whatsoever resulting from loss of use, data or profits, whether in an action of contract, negligence or other tortious action, arising out of or in connection with the use or performance of information available from this server.

The documents and related graphics published on this server could include technical inaccuracies or typographical errors. Changes are periodically added to the information herein. Mondaq Ltd and/or its respective suppliers may make improvements and/or changes in the product(s) and/or the program(s) described herein at any time.


Mondaq Ltd requires you to register and provide information that personally identifies you, including what sort of information you are interested in, for three primary purposes:

  • To allow you to personalize the Mondaq websites you are visiting.
  • To enable features such as password reminder, newsletter alerts, email a colleague, and linking from Mondaq (and its affiliate sites) to your website.
  • To produce demographic feedback for our information providers who provide information free for your use.

Mondaq (and its affiliate sites) do not sell or provide your details to third parties other than information providers. The reason we provide our information providers with this information is so that they can measure the response their articles are receiving and provide you with information about their products and services.

If you do not want us to provide your name and email address you may opt out by clicking here .

If you do not wish to receive any future announcements of products and services offered by Mondaq by clicking here .

Information Collection and Use

We require site users to register with Mondaq (and its affiliate sites) to view the free information on the site. We also collect information from our users at several different points on the websites: this is so that we can customise the sites according to individual usage, provide 'session-aware' functionality, and ensure that content is acquired and developed appropriately. This gives us an overall picture of our user profiles, which in turn shows to our Editorial Contributors the type of person they are reaching by posting articles on Mondaq (and its affiliate sites) – meaning more free content for registered users.

We are only able to provide the material on the Mondaq (and its affiliate sites) site free to site visitors because we can pass on information about the pages that users are viewing and the personal information users provide to us (e.g. email addresses) to reputable contributing firms such as law firms who author those pages. We do not sell or rent information to anyone else other than the authors of those pages, who may change from time to time. Should you wish us not to disclose your details to any of these parties, please tick the box above or tick the box marked "Opt out of Registration Information Disclosure" on the Your Profile page. We and our author organisations may only contact you via email or other means if you allow us to do so. Users can opt out of contact when they register on the site, or send an email to with “no disclosure” in the subject heading

Mondaq News Alerts

In order to receive Mondaq News Alerts, users have to complete a separate registration form. This is a personalised service where users choose regions and topics of interest and we send it only to those users who have requested it. Users can stop receiving these Alerts by going to the Mondaq News Alerts page and deselecting all interest areas. In the same way users can amend their personal preferences to add or remove subject areas.


A cookie is a small text file written to a user’s hard drive that contains an identifying user number. The cookies do not contain any personal information about users. We use the cookie so users do not have to log in every time they use the service and the cookie will automatically expire if you do not visit the Mondaq website (or its affiliate sites) for 12 months. We also use the cookie to personalise a user's experience of the site (for example to show information specific to a user's region). As the Mondaq sites are fully personalised and cookies are essential to its core technology the site will function unpredictably with browsers that do not support cookies - or where cookies are disabled (in these circumstances we advise you to attempt to locate the information you require elsewhere on the web). However if you are concerned about the presence of a Mondaq cookie on your machine you can also choose to expire the cookie immediately (remove it) by selecting the 'Log Off' menu option as the last thing you do when you use the site.

Some of our business partners may use cookies on our site (for example, advertisers). However, we have no access to or control over these cookies and we are not aware of any at present that do so.

Log Files

We use IP addresses to analyse trends, administer the site, track movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.


This web site contains links to other sites. Please be aware that Mondaq (or its affiliate sites) are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of these third party sites. This privacy statement applies solely to information collected by this Web site.

Surveys & Contests

From time-to-time our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose any information requested. Information requested may include contact information (such as name and delivery address), and demographic information (such as postcode, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the functionality of the site.


If a user elects to use our referral service for informing a friend about our site, we ask them for the friend’s name and email address. Mondaq stores this information and may contact the friend to invite them to register with Mondaq, but they will not be contacted more than once. The friend may contact Mondaq to request the removal of this information from our database.


From time to time Mondaq may send you emails promoting Mondaq services including new services. You may opt out of receiving such emails by clicking below.

*** If you do not wish to receive any future announcements of services offered by Mondaq you may opt out by clicking here .


This website takes every reasonable precaution to protect our users’ information. When users submit sensitive information via the website, your information is protected using firewalls and other security technology. If you have any questions about the security at our website, you can send an email to

Correcting/Updating Personal Information

If a user’s personally identifiable information changes (such as postcode), or if a user no longer desires our service, we will endeavour to provide a way to correct, update or remove that user’s personal data provided to us. This can usually be done at the “Your Profile” page or by sending an email to

Notification of Changes

If we decide to change our Terms & Conditions or Privacy Policy, we will post those changes on our site so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email. Users will have a choice as to whether or not we use their information in this different manner. We will use information in accordance with the privacy policy under which the information was collected.

How to contact Mondaq

You can contact us with comments or queries at

If for some reason you believe Mondaq Ltd. has not adhered to these principles, please notify us by e-mail at and we will use commercially reasonable efforts to determine and correct the problem promptly.