Since July 2016 the leisure sector has faced a series of
turbulent events. Most notably, leisure businesses are beginning to
deal with the consequences of the EU referendum vote - many of
which are not yet clear. Despite the uncertainty surrounding the
vote, our latest survey results show that spending in the UK
leisure sector in Q3 has remained strong, and has increased or
remained the same in most categories.
Key findings from the Q3 2016 survey results are outlined
Q3 2016 update
During the three months to September,
leisure consumers reported spending more or the same in
every leisure category compared to the previous
Consumers reported the
biggest rise in spending on eating out. More
people reported increased spending in this category over the last
three months, with the measure rising by three percentage points
from Q2, and six percentage points since Q1
More people also reported
spending increased amounts on culture and
entertainment. This measure increased by two percentage
points, since the second quarter of 2016
Betting and gaming, drinking in pubs
and bars, and spending in coffee shops have all seen
increases of one percentage point in the last
Consumer confidence rose by three
percentage points to a five-year high in Q3
The gap between leisure and
retail spending is narrowing as consumers continue to
prioritise spending on experiences, such as holidays and days out,
rather than goods and services
Going to the gym and culture and
entertainment are the only leisure categories that will likely see
an uplift in spending in the fourth quarter
Consumers reported that they are
likely to reduce spending on eating out in the
next three months.
The Passion for Leisure report launched in July 2016 and shares
findings from Q1 2016 on the state of the leisure sector. An
overview of the report and its key findings are outlined below.
Consumer behaviour is changing as the growth of the
collaborative economy and a rise in spending in the leisure sector
is seeing consumers shift away from spending money on owning goods
and services, to becoming more comfortable paying for access to
goods, services and experiences.
Consumers increasingly want to enrich their lives with
experiences and make their spare time more enjoyable by seeking
services that bring convenience and enjoyment.
Simultaneously the broader macroeconomic drivers have helped
consumers to have more disposable income, which they are
increasingly choosing to spend on leisure activities.
The report discusses the rise of the leisure consumer and
provides a Deloitte view on the significance of the UK Leisure
Consumer to the economy. Using proprietary consumer research it
provides a picture of current consumer expenditure on leisure and
an outlook on how that is likely to develop.
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