Colombia's Superintendency of Industry and Commerce, in
Resolution 59176 of 2016, issued an order that the Colombian
Association of Consumer Education cease airing a TV advertisement
that contained misleading statements about "the harmful
effects of consuming soft drinks containing sugar," based on a
lack of supporting technical or scientific evidence.
The agency alleged that the advertisement did not support its
claims regarding (i) the percentage of sugar included in such
beverages, or (ii) the correlation between the amount of sugar and
the health concerns discussed.
By law, advertisements that make objective statements about a
product's qualities or benefits must include relevant technical
or scientific evidence that supports those statements.
Dentons is the world's first polycentric global law firm. A
top 20 firm on the Acritas 2015 Global Elite Brand Index, the Firm
is committed to challenging the status quo in delivering consistent
and uncompromising quality and value in new and inventive ways.
Driven to provide clients a competitive edge, and connected to the
communities where its clients want to do business, Dentons knows
that understanding local cultures is crucial to successfully
completing a deal, resolving a dispute or solving a business
challenge. Now the world's largest law firm, Dentons'
global team builds agile, tailored solutions to meet the local,
national and global needs of private and public clients of any size
in more than 125 locations serving 50-plus countries.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
To print this article, all you need is to be registered on Mondaq.com.
Click to Login as an existing user or Register so you can print this article.
Please mark your calendar and join us in our New York office on February 15, from 3 to 6:30 p.m. for a global cross-border M&A seminar featuring two separate panel discussions followed by a cocktail reception. The first panel will discuss the prospects for global M&A under a new US administration with perspectives from our colleagues in Latin America as well as US industry experts. The second panel will review the impact of Chinese investments on a global stage featuring both US and China decision makers.
Join Dentons’ Government Contracts practice and the Public Contracting Institute (PCI) for the final four parts of our six-part webinar series. Presented monthly, each session will address key cybersecurity requirements for federal government contractors.
Some comments from our readers… “The articles are extremely timely and highly applicable” “I often find critical information not available elsewhere” “As in-house counsel, Mondaq’s service is of great value”
Register for Access and our Free Biweekly Alert for
This service is completely free. Access 250,000 archived articles from 100+ countries and get a personalised email twice a week covering developments (and yes, our lawyers like to think you’ve read our Disclaimer).