On May 24, 2016, the UK Competition and Markets Authority (CMA)
announced that a commercial refrigerator supplier had agreed to pay
a fine for infringing EU and UK competition law by imposing
Internet Minimum Advertised Price restrictions. It had also
threatened its dealers with sanctions if they advertised below that
minimum price .These are wellestablished illegal vertical
restrictions amounting in effect to Resale Price Maintenance (RPM).
Even earlier, on April 26, 2016, the CMA announced that a bathroom
fittings supplier had agreed to pay a fine for online RPM .In that
case, Ultra Finishing Limited had tried to dress up RPM as
recommended resale prices (RRPs) to its retailers. RRPs are legal,
but cannot cross the line into RPM. Ultrahad crossed the line in
relation to online sales by its retailers because it threatened
them with penalties for not pricing at or above the
'recommended' price, including: Charging them higher prices
for products; withdrawing their rights to use Ultra's images
online; and ceasing supply.
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