The Director General of Clarke, Modet & Cº Chile, Rio
Carolina, was commissioned to expound on the influential role of
Intellectual Property in the process of Co-Creation in the launch
Management Value, conducted by the Club innovation, which brings
together 64 member companies to generate sustainable high-impact
As a prelude to a panel of experts to address the why of the
importance of co-creating, with Andres Zalher, Division Chief
Innovation Ministry of Economy, Ubaldo Taladriz, general manager of
Exe, a Chilean company that "co- created "with Google for
works, Rio Carolina began explaining" that industrial property
is a property right, but at the same time is a tool that makes that
property is non-negotiable". She then warned that if
"creativity is not protected, it is no longer a value. The aim
is to achieve partnerships between companies safely ".
And to ensure that "the co-creation can improve
efficiency," the lawyer cited several concrete examples of
collaborative industry and then some examples of companies which
have actively worked universities and companies.
To the attentive audience, after exposure of the General
Director of Clarke, Modet & Cº Chile, it was opened an
interesting conversation. Andres Zahler acknowledged that "on
these issues even Chile has much to learn" and there's a
great challenge to involve the academic world, because "people
more dedicated to thinking is in universities and not necessarily
on companies, differences countries like Australia or New Zealand.
And the executive government acknowledged that "Chile only
invests about 0.4% of its GDP in research and development, while
more advanced OECD countries is 2.4%. So much to learn. And where
it's challenges is precisely in the companies ".
Then Carolina del Río remarked that "the key issue
is education, from children, to encourage more the culture of
creation, to be the owner of your own business, we are able to
export knowledge". And she called to "seek more
companies, including universities. If we look at the statistics, we
see that of the nearly three thousand patents presented in Chile,
Chilean and 500 are 450 of them are universities. Private
enterprise in Chile have not yet seen as a necessity, must create
more. There is still much to be done. "
A Clarke, Modet & Cº Brasil com o intuito de disseminar a importância da Propriedade Intelectual no ambiente inovador dentro das Universidades é uma das patrocinadoras do Desafio Unicamp de Inovação Tecnológica.
O evento idealizado pela Agência de Inovação Inova Unicamp é destinado a estudantes de graduação e pós–graduação e interessados em empreendedorismo tecnológico de todo país, e possui como objetivo principal gerar, através da competição de modelo de negócios, empresas de base tecnológica a partir da propriedade intelectual criada na Universidade.
No dia 04 de maio de 2017 a Clarke, Modet & Cº Brasil terá o prazer de realizar o Encontro Anual de Mulheres de PI, da AIPLA, no Brasil.
“The Annual worldwide Women in IP Networking Event” é um momento único, que conta com a participação de mulheres da área de Propriedade Intelectual, ou mulheres que estão envolvidas com o tema, em todo o mundo.
As participantes se conectarão com mais de 50 países ao redor do mundo, via teleconferência.
No Brasil, o evento acontecerá em São Paulo, no Sheraton WTC Hotel, das 18 às 20 horas, com um coquetel de encerramento até as 21 horas.
Nossa Diretora Corporativa de Serviços Técnicos e Jurídicos, Daniela Fasoli e outras mulheres representativas da área, falarão sobre os desafios e conquistas das mulheres de PI no ambiente empresarial e dividirão um pouco de sua experiência com os presentes.
The information in this article has been prepared by professionals in the member firms of Deloitte Touche Tohmatsu.
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