European Union privacy regulators have been urging Google to
refine its privacy policies for quite some time. Way back in 2012,
Google had amended its policies and ushered a set of consolidated
privacy rules to satisfy the European Union's regulators.
However, the consolidation of the privacy rules were not
satisfactory since the regulators primarily want Google to provide
a comprehensive data policy which must be easily understandable and
transparent for its users.
The regulators are constantly urging Google to comply with
European Union law, especially data protection rules. The multi-million dollar
company has been exposed to heavy criticism mainly because it has
been shying away from providing comprehensive data protection
details. In fact Google has been urged to inform its users about
its data collection activities and to notify its users when any
accumulated information is being divulged to third parties.
2012 fuelled privacy campaigners and European Union privacy
regulators to continue questioning Google's policies. As a
result the Article 29 Working Party issued the necessary guidelines
to evoke change. The party has issued guidance measures which may
be embraced by Google with the aim of adhering to European law.
Google seems to be willing to comply with the European
Union's data protection policies however several Member
States have lashed out against Google's privacy policies. In
fact France fined Google 150,000 Euro due to its lack of observance
of the Data Protection rules in France. Coincidentally, the company
was also fined 900,000 Euro for infringing Spanish data protection
laws. The fines imposed by both jurisdictions are the maximum
thresholds which may be issued upon an infringement. These legal
battles have emanated from Google's complicated private policy
language which makes it difficult for people to discover how their
own data is being handled and the way in which it is processed and
Currently, Google is not only struggling with data protection
policies but also with the "right to be forgotten" ruling
from the EU Court. In fact the company has just wrapped up its tour
across Europe to discuss and gather feedback on the progress of
this new right and the possibility of removing data upon
If collection and processing of personal data pertains to private or family life, the individual's consent is required.
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