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Felsberg e Associados has assisted UK-based sports marketing
company 'Fast Track' establish itself in Brazil.
Brazil is increasingly becoming one of the world's most
attractive markets for sports marketing and Felsberg e Associados
is proud to announce that it is assisting the UK-based company Fast
Track, as it prepares itself for an important period in both
Brazilian and Global sports business.
Brazil has been thrown into the spotlight of global sports
marketing thanks to its forthcoming role as host to the 2014 FIFA
World Cup and the 2016 Olympic and Paralympic Games. This has
attracted the attention of overseas companies that are eager to
enter this market in Brazil and one such company is UK-based
'Fast Track', a Chime Communications Plc subsidiary.
Fast Track is one of the UK's leading sports marketing
agencies with teams providing expertise in consulting,
communications, events and rights marketing. Its skill set,
combined with over 12 years' experience, enables the company to
work with a wide range of clients, from consumer brands to rights
holders, helping unlock the power of sport to deliver genuine
business benefits around the world.
Chime, which is listed on the London Stock Exchange, is made up
of four divisions, 50 agencies and over 1,200 people. As well as
its UK headquarters and the newly established Brazilian base, it
has offices in Spain, Hong Kong, New Zealand, Germany, Belgium,
Czech Republic, the US, Dubai, Abu Dhabi, Bahrain, Qatar, South
Africa, Japan, Singapore and Australia.
Felsberg e Associados' Corporate and M&A Partner Neil
Montgomery and Senior Associate Evy Cynthia Marques, have advised
Fast Track on establishing a presence in the Brazilian sports
marketing arena by forming its Brazilian subsidiary and assisting
in the acquisition of a 60% stake in Rio de Janeiro-based sports
marketing company Golden Goal, owned by Carlos Eduardo Caruso
Ferreira and Mauro Silveira Corrêa, whose client portfolio
includes the football clubs Flamengo and A.C. Milan.
Felsberg e Associados has long established media and
entertainment and sports law practices and has been kept very busy
as Brazil prepares for the above-mentioned sporting events.
Fast Track retained its usual transactional counsel, Philip
Langford, a Partner at Goodman Derrick LLP, to advise on English
legal matters and had Ian Graham, a Partner at Kingston Smith W1,
conduct financial due diligence on Golden Goal.
Messrs. Ferreira and Corrêa were advised by Rio-based
council Pedro Afonso Gutierrez Avvad, a Corporate Partner at
Freitas Leite.
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