Flat Tummy Co is facing criticism after launching a large pink billboard in New York City's Times Square which features a young woman and the copy, "Got Cravings?  Girl, Tell Them To #SUCKIT."  

The billboard, which promotes the company's appetite suppressant lollipops and other products, was criticized for targeting young women (and not men) and for an appetite-shaming message.  

According to its website, the company's mission is, "From one girl to another, we're going to help you get back on track, your tummy flat and feeling freaking good."  The company says that its lollipops contain an ingredient called Satiereal, which it says works to maximize satiety. 

} Girl, Tell Them To #SUCKIT

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.