More and more often, the organizers of conferences, trade shows and events are taking advantage of beacon technology to track attendees' movement throughout their conventions' sessions and event spaces. Although no U.S. law specifically prohibits such tracking, the FTC has made it clear that companies need prior consent to engage in such tracking.
Find out how you may be able to monitor conference attendees' movements throughout your event space without running afoul of the FTC Act. Read Convene magazine's interview with Socially Aware marketing desk editor Julie O'Neill.
Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
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