Reputation Management co-chair Mark Rosenberg spoke with Inside Counsel for the article, "Dealing with Negative or Defamatory Reviews on Social Media." The article raises the point that since social media posts can be easily shared, negative or false reviews can go viral and quickly damage an individual's or business' reputation. Mark discusses various methods for mitigating the damage of negative reviews and handling those that are defamatory. "While negative and even false reviews can be frustrating, it is not always necessary to respond to each one," Mark explains. "Before moving forward, an analysis should be conducted as to the importance and nature of the review, its potential to cause damage and whether a particular response could make things worse." The article goes on to say that Mark recommends three key avenues for removing a negative review – convince the reviewer to remove the offending review, ask the review site to remove the review and – as the option of last resort – obtain a court order or judgement requiring the reviewer to take down the review. Read the full article.
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