The ALS Association announced that research funded through
donations from its 2014 "Ice Bucket Challenge" has
identified a new gene that contributes to the disease and that can
become a target for drug development. The association also
...a new campaign called "Every Drop Adds Up" to
follow up on the "Ice Bucket Challenge," which raised
about $115 million globally. It is a good reminder of a "best
practice": Keep donors informed about how their donations make
a real difference to potentially generate subsequent donations.
Legacy Not-for-Profit Organizations Go Digital to Attract
Large organizations such as United Way and the American Red
Cross are turning to online appeals to reach Millennial donors who
are "rewriting the rules of fundraising," Adweek
reports. Millennials grew up using smart phones and laptops and
expect to do their giving online. One of the biggest challenges for
not-for-profit organizations is engaging these donors through new
fundraising channels. The not-for-profit organizations are
responding by ramping up efforts in crowdfunding, mobile/social
sharing and other digital modes of giving. United Way, for example,
raised $570,000 for its "Restore Baltimore" campaign via
crowdfunding. Digital funding helps Millennials to share their
charitable giving and enable not-for-profits to connect with
Fitness App Leverages Pokémon GO Craze
The fitness app Charity Miles, which lets people raise money for
more than 30 charities by tracking the distance they walk, run or
bike is now allowing users to collect miles while playing the
popular Pokémon GO game on their smartphones.
As players roam their cities and neighborhoods in search of
Pokémon characters, they can participate in the Charity
Miles Pokémon GO Challenge. For every "Challenge
Team," the organization pays charities out of a pool of money
from corporate sponsors, in proportion to the miles accumulated for
each charity. For every mile walked 25 cents is earned for your
chosen charity, and for every mile biked 10 cents is earned. There
is a cap on the total amount paid out each year.
Survey Sheds Light on Hiring Challenges
According to this year's Nonprofit Employment Practices
Survey" from Nonprofit HR and GuideStar, the ability to
pay competitive wages ranks as the top staffing challenge faced by
nonprofits for the fifth consecutive year. Since 2014, the second
largest challenge has been finding qualified staff.
Organizations have the most trouble retaining employees in
direct services or positions that work directly with clients,
followed by fundraising development. And these are areas where the
most job growth is expected in the coming year, suggesting the
possibility of more staffing problems going forward. Some of the
major obstacles of 2016 range from troubles with the Affordable
Care Act (ACA), to the latest revision of the overtime rules and
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