As more and more companies voluntarily implement measures to
enhance transparency among their user base, this month, YouTube
introduced the option for creators to feature paid promotion
disclosures on video content.
The disclosure may be added to
existing or new videos and features visible text on the video for
the first few seconds as viewers watch the content, informing them
of a paid promotion. The company acknowledges that "viewers appreciate
transparency when brands and creators collaborate on paid
promotions such as product placements, sponsorships or
YouTube is no stranger to native
advertising. Last year, the video-sharing platform unveiled
TrueView Cards and Shopping Ads – interactive spins on its
skippable pre-roll ad format that let brands include information
about a product featured in an ad as well as links to a brand's
Transparency with users is essential in the world of online native
advertising, where the line between editorial content and paid
advertising may be blurred. Before running native ads, companies
should ensure ads clearly and conspicuously disclose any material
connections between the speaker and the advertiser that could
affect consumers' judgment as to the objectivity of the
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and is not intended to constitute legal advice.
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The Eleventh Circuit recently denied the Kim, Khloe, and Kourtney Kardashian's (the "Kardashians") motion to compel arbitration related to a trademark infringement lawsuit filed by upscale cosmetics company, By Lee Tillett ("Tillett").
Conan O'Brien is not joking around. The TBS comedian and late-night talk show host may have found the punchline to Alex Kaseberg's copyright infringement claim against O'Brien alleging that O'Brien stole five jokes Kaseberg originally published on Twitter in 2015.
n January 4, 2017, the Financial Crimes Enforcement Network (FinCEN) issued guidance
to the gaming industry on the sharing of suspicious activity reports (SARs), confirming that casinos may share SARs, or any information that may reveal the existence of a SAR, within certain portions of its corporate organization.
In December 2016, DeVry University agreed to pay $100 million to settle a lawsuit with the Federal Trade Commission (FTC) over allegations stemming from DeVry's advertising about the employment rates and salaries of its graduates.
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