The death of Prince Rogers Nelson came as a shock to the world. It also gave us an opportunity to reflect on the vast accomplishments of the man known by so many names. While Prince often received praise for his innovative approach to protecting his copyrighted works − including his well-publicized efforts and ultimate successes in reclaiming his master recording copyrights − he was also visionary in identifying, promoting, and protecting brands associated with his persona and his art. In this article,  Julia Anne Matheson and Danielle M. Wright address how Prince's bold actions and their repercussions offer useful insights for companies seeking to "re-brand" their image.

Previously published by Entrepreneur.com

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