United States: The State Of Crowdfunding In The Cannabis Industry

Last Updated: April 18 2016
Article by Jamila McCoy

First Canadian Marijuana Crowdfunding Platform Launched

On March 2, Ascenta Finance Corp., a licensed exempt market dealer, and KoreConX Corp., a company that specializes in crowdfunding, launched Bay Street Cannabis ("Bay Street"), Canada's first online equity crowdfunding portal dedicated  to the cannabis sector.  Bay Street provides public and private legal cannabis and cannabis-related businesses with access to investors.  Like the U.S., Canada's laws have recently made it possible for Canadians to purchase securities of cannabis companies.  The Canadian cannabis sector is clearly moving into the future financing, but what about the U.S.?

What is Crowdfunding?

In its simplest form, crowdfunding is raising money in small amounts from a large number of people.  Various forms of crowdfunding have developed in recent years, including donation-based crowdfunding, rewards based crowdfunding and equity based crowdfunding.  Donation crowdfunding entails asking a large number of contributors to fund a project or charitable cause.  Rewards-based crowdfunding involves seeking contributions from a large number of people but offering a reward of some sort in exchange, for instance an investor in a bed and breakfast might receive a vacation package in exchange for a donation of a certain amount.  Equity crowdfunding differs from the previously described variants because it involves business owners giving up a percentage of their ownership in their company in exchange for funding.  Equity crowdfunding allows businesses to gain access to serious investors on a scale that the other types of crowdfunding do not.

In the U.S., there are three types of equity crowdfunding.  The first type allows accredited investors to view private investment opportunities on a password-protected website.  The second type of equity crowdfunding allows businesses to raise an unlimited amount of capital from an unlimited number of accredited investors.  The final type of equity crowdfunding allows unaccredited investors to participate in securities offerings.  There are more regulatory requirements for companies that allow crowdfunding by unaccredited investors because these investors are typically not as sophisticated as accredited investors.

State of  Marijuana Crowdfunding in the U.S.

The crowdfunding space in the U.S. has not yet seen the entrance of an institutional investment firm, instead the landscape consists of a few legitimate equity crowdfunding offerings and platforms and various donation-based crowdfunding websites.

Equity Crowdfunding

Regulation D Offering

In 2014, CannaFundr, the first cannabis investment crowdfunding platform was launched by CrowdFund Connect.  CannaFundr is open to accredited investors and syndicates investments so that investors can participate for a minimum investment of $2,500.

JOBS Act,  Regulation A+ Offering

In late 2015, Med-X, Inc. ("Med-X"), a company that produces cannabis-related products, became the first cannabis company to launch a Regulation A+ equity crowdfunding campaign. Med-X representatives report that the company has raised over $1 million from over 600 investors to date.

Donation and Rewards Crowdfunding

A number of non-cannabis specific and cannabis-specific rewards and donation campaigns are in existence and have enjoyed varying degrees of success.  CBDCrowdfunding.com stands out as a newly launched donation crowdfunding platform that is intended to help medical marijuana patients with their needs.  There are also other means of crowdfunding through general platforms such as Indiegogo, Kickstarter and Go Fund Me, which allow cannabis-related fundraisers and feature a range of ventures, some serious, others not so much.


While the U.S. has yet to see an institutional player like Ascenta enter the cannabis crowdfunding space, the range of crowdfunding platforms available for cannabis companies, from sophisticated Regulation A+ offerings, to donation and rewards based campaigns continues to develop and offer opportunity for companies, financing intermediaries and investors alike.


  1. Ascenta Finance Corp. News Release: http://www.marketwired.com/press-release/bay-street-cannabis-launching-as-canadas-first-equity-crowdfunding-portal-dedicated-2102351.htm
  2. Equity Crowdfunding Comes to the Cannabis Industry: https://www.civilized.life/crowdfunding-marijuana-industry-1666237469.html
  3. Investopedia Definition of Donation-Based Crowdfunding: http://www.investopedia.com/terms/d/donationbased-crowd-funding.asp
  4. Definition of Rewards Crowdfunding: https://www.fundable.com/learn/resources/guides/crowdfunding-guide/rewards-based-crowdfunding
  5. Definition of Equity Crowdfunding: http://www.forbes.com/sites/ericwagner/2014/03/18/equity-crowdfunding-101-is-it-right-for-your-startup/#6db7b65d7f34
  6. Crowdfund Insider article on CannaFundr: http://www.crowdfundinsider.com/2014/10/54393-new-crowdfunding-platform-cannabis-launched-cannafundr/
  7. Med-X: http://www.marijuanatimes.org/medical-cannabis-and-cultivation-innovator-med-x-inc-makes-history-with-first-of-its-kind-reg-a-crowdfunding-campaign/
  8. CBD Crowdfunding: http://www.crowdfundinsider.com/2014/09/50555-cbdcrowdfunding-com-launches-help-fund-medical-marijuana-projects/
  9. First type of equity crowdfunding: was enacted as a result of the IPOnet, SEC No-Action Letter issued in 1996: https://www.equitynet.com/blog/three-types-equity-crowdfunding/
  10. Regulation D for "private investment opportunities": Users of these websites typically rely on rule 506 of Regulation D: http://www.sec.gov/answers/regd.htm
  11. Second type of equity crowdfunding: created by Title II of the JOBS Act, which went into effect in 2013: http://www.crowdfundinsider.com/2014/10/51681-title-ii-jobs-act-one-year-later-infographic/
  12. Final type of equity crowdfunding: , which went into effect in 2014: http://crowdfund.co/reg-a/

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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Jamila McCoy
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