United States:
Don't Touch My Brand!
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When can a video game include your brand without your permission
to sell clothes, or feature handbags that copy your "real
world" products? We will review the Activision Call of
Duty decision and other recent decisions, as well as the
interplay among the First Amendment, the Lanham Act and the
Copyright Act to study this tricky situation and examine how you
can best protect your valuable brands.
Presentation
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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