United States: FTC Holds Conference On Faux Fat Foes

Last Updated: January 13 2014
Article by Maura A. Marcheski, Amy R. Mudge and Randal M. Shaheen

Some of us (not naming names) began 2014 with self-driven promises to go to the gym instead of watching Bravo, to opt for that kale salad instead of the truffle oil risotto, and to start doing calf raises while brushing our teeth.  Small steps.

Meanwhile, the FTC got into the spirit of the season by holding a press conference called "Operation Failed Resolution" which gave tips to media, marketers and consumers alike for how to vet, advertise and evaluate products that promote weight loss and thinner bodies.

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