Most Read Contributor in United States, September 2016
Counterfeiting is a very risky business. At least that was
the case for one of the counterfeiters of Fendi
products. Fendi, an Italian luxury fashion
house, sued Ashley Reed Trading Inc. ("Ashley Reed"),
distributor of the counterfeited Fendi goods, and its directors,
for trademark counterfeiting and related offenses. Fendi
Adele, S.R.L. v. Ashley Reed Trading, Inc., 507 Fed.Appx. 26
(2d Cir. 2013). Fendi alleged that over the period of six
years Ashley Reed was selling counterfeited Fendi bags and other
The District Court, on summary judgment, awarded Fendi more than
$12 million. Fendi Adele S.R.L. v. Ashley Reed Trading,
Inc., No. 06 Civ. 0243(RMB) (MHD), 2011 WL 3176795, 1
(S.D.N.Y. June 30, 2011). Ashley Reed appealed the
Court's decision and Fendi cross-appealed seeking additional
damages. The Second Circuit not only denied Ashley Reed's
appeal but also vacated the District Court's damages award and
remanded the case for further determination of whether additional
damages are warranted.
The District Court increased its award to almost $30 million in
damages (Corrected Order (S.D.N.Y. Apr. 22, 2013)), thus possibly
deterring any potential counterfeiter from not only litigating with
Fendi but also selling counterfeited Fendi goods in the first
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