You've always heard about the carbs in alcoholic drinks,
but now, you might just learn more than you want to know.
At the end of May, the Department of the
Treasury's Alcohol and Tobacco Tax and Trade Bureau
approved beer, wine and spirits companies' use
of nutrition labels on their products, which can list,
among other things, calories, carbohydrates, protein and
fat per serving. Since the labeling
is voluntary, it will be at the beverage
companies' discretion as to whether to use them.
The labeling regulation is only temporary while the Treasury
Department considers final rules on alcohol labels. It has been
suggested that the recent labeling regulation is
the result of
lobbying by hard liquor companies that historically sell
products with lower calories and carbohydrates than their beer
As this is a competitive industry, we will probably start to see
entire ad campaigns develop around specific amounts of calories and
carbohydrates in various beverages. If there is an edge
to be had, companies will be sure to highlight it for
consumers. So, an after dinner beer
or scotch? We may soon learn which one
helps us out more with our diets.
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