United States: Using Injunctions To Gain Market Share: What's The Harm?
Last Updated: June 18 2012
Article by Jeffri A. Kaminski
One of the most powerful tools available to patent owners is the injunction.  An injunction can remove competitive products from the marketplace and greatly increase a patent owner's market share.  Even in technology areas where the product lifecycle is short, such as in consumer electronics, the injunction can be a formidable weapon.  The Federal Circuit more clearly defined the factors that must be shown in order for an injunction to issue in its May 14, 2012 decision in Apple v. Samsung.

Apple has been unsuccessful so far in its quest to obtain an injunction against Samsung's tablet and smartphone products.  On July 1, 2011, Apple brought suit against Samsung, accusing Samsung's Infuse 4G, Galaxy S 4G, Droid Charge and Galaxy Tab 10.1 products of variously infringing three design patents and one utility patent.  Apple requested a preliminary injunction stopping Samsung's infringement.  The case was brought in the Northern District of California and assigned to Judge Lucy Koh.  Judge Koh issued a 65-page order that stated Apple has not shown that it would suffer irreparable harm unless the Samsung products were removed from the market.

Samsung was found to have likely infringed two of the asserted design patents that related to the appearance of tablet computers.  One of these two patents was found likely to be valid.  Samsung presented evidence that the other of the two design patents was an obvious variation of prior art designs and was successful in raising a serious question as to its validity.  Judge Koh also found that all of the accused Samsung products likely infringed the utility patent and that the utility patent was likely valid.

Nonetheless, Judge Koh did not order any injunction.  She noted in her order that a preliminary injunction is an "extraordinary remedy" and that Apple had failed to meet the irreparable harm requirement to be entitled to a preliminary injunction. "It is not clear that an injunction on Samsung's accused products would prevent Apple from being irreparably harmed.  Indeed, given the evidence Samsung presented, it seems likely that a major beneficiary of an injunction would be other smartphone manufacturers."

As to the utility patent, Judge Koh found that Apple failed to establish a link between loss of market share, customers, or goodwill and the infringement.  There must be a causal connection between the infringement and the harm suffered in order to meet the irreparable harm requirement.  Although Apple practices the patent and competes in the marketplace with Samsung, the patented technology is not a core functionality of the Samsung products.  Moreover, the patent at issue is just one of many patents utilized in the Samsung products.  These facts weigh against a finding of irreparable harm.  However, Judge Koh found that the other factors, likelihood of success, balance of hardships, and public interest, favor Apple.

Apple appealed to the Federal Circuit.  On appeal, Apple argued that in order to get the injunction that it is not necessary to show a relationship between Samsung's infringement and harm to Apple, such as loss of customers.  Apple's position is that it is enough to show likelihood of infringement and that Apple is likely to be harmed.  The Federal Circuit panel seemed skeptical of Apple's position.  Judge Bryson used an example of a car manufacturer to illustrate his concern.  Would Ford be able to stop the sales of Chrysler cars if Chrysler had copied the design of a cup holder?  Under Apple's analysis that would be the case.  "Can that possibly be right?" Judge Bryson asked.  It cannot be enough to simply show a loss of customers.  Ford may have lost the customers to Chrysler because of neat ads or a new kind of engine.  Judge Prost offered that there must be some evidence of a link between the harm, such as lost customers, and the infringement.  The loss of customers may have been for reasons totally different from the infringement.

In its May 14 decision, the Federal Circuit stated that "[t]o show irreparable harm, it is necessary to show that the infringement caused harm in the first place." There must be a relationship between the infringement and "some market-based injury." 

On oral argument, the Federal Circuit and the parties also grappled with what evidence would be sufficient to show the link between the infringement and harm.  One of the challenges facing Apple is that a combination of elements go into the customer's purchasing decision.  Thus, one patented feature is not likely to be a deciding factor.  Would it be sufficient to show a survey of which features or combination of features are important to consumers?  This issue was touched on in a footnote in the decision.  The Federal Circuit noted that proof of what drives a consumer's purchasing decision, such as survey evidence, is not a prerequisite to a finding of irreparable harm.  Left unsaid was what evidence would suffice to show irreparable harm, and more importantly, how to link that harm to the infringement of the patent.  Companies facing the prospect of an injunction would be well-served to closely analyze this requirement for an injunction.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

To print this article, all you need is to be registered on Mondaq.com.

Click to Login as an existing user or Register so you can print this article.

More Popular Related Articles on Intellectual Property from USA
As is well known, patent trolls often threaten dozens of alleged infringers in the hope of scoring quick license fees from those who understandably prefer to provide a modest payoff, thereby avoiding expensive and protracted litigation.
A recent Second Circuit court decision appears to establish a broad fair use exception for the use of artistic works in new works.
The Leahy-Smith America Invents Act (AIA) implements the most significant reform to US patent law since 1952.
In order to best protect the IP rights of a U.S. company seeking to produce goods through a Chinese manufacturer by providing a protected design, the U.S. company needs to take actions even before the contracting stages.
On November 12, 2012, the State Intellectual Property Office of the People’s Republic of issued the Draft Rules on Inventor-Employee Inventions for public comment, and this article seeks to reconcile the different provisions between the Implementing Rules and the Draft Rules.
My cell phone rings at 6:30 on a Friday evening. It's the CEO of a client company and she is panicked.
A discussion following Shepard Fairey pleading guilty to the misdemeanor charge of criminal contempt for destroying and altering documents in his civil lawsuit against The Associated Press.
The U.S. Court of Appeals for the Ninth Circuit affirmed a summary judgment ruling in favor of seven film studios finding that the defendant induced third parties to download infringing copies of the plaintiffs’ copyrighted works.
 
In association with
Related Video
Tools
Print
Font Size:
Translation
Channels
Mondaq on Twitter
 
Register for Access and our Free Biweekly Alert
Email Address
Company Name
Password
Confirm Password
Mondaq Topics -- Select your Interests
Accounting and Audit
Anti-trust/Competition Law
Consumer Protection
Corporate/Commercial Law
Criminal Law
Employment and HR
Energy and Natural Resources
Environment
Family and Matrimonial
Finance and Banking
Food, Drugs, Healthcare, Life Sciences
Government, Public Sector
Immigration
Insolvency/Bankruptcy, Re-structuring
Insurance
Intellectual Property
International Law
Litigation, Mediation & Arbitration
Media, Telecoms, IT, Entertainment
Privacy
Real Estate and Construction
Strategy
Tax
Transport
Wealth Management
Regions
Africa
Asia
Asia Pacific
Australasia
Canada
Caribbean
Europe
European Union
Latin America
Middle East
U.K.
United States
Worldwide Updates

Terms & Conditions and Privacy Statement

Mondaq.com (the Website) is owned and managed by Mondaq Ltd and as a user you are granted a non-exclusive, revocable license to access the Website under its terms and conditions of use. Your use of the Website constitutes your agreement to the following terms and conditions of use. Mondaq Ltd may terminate your use of the Website if you are in breach of these terms and conditions or if Mondaq Ltd decides to terminate your license of use for whatever reason.

Use of www.mondaq.com

You may use the Website but are required to register as a user if you wish to read the full text of the content and articles available (the Content). You may not modify, publish, transmit, transfer or sell, reproduce, create derivative works from, distribute, perform, link, display, or in any way exploit any of the Content, in whole or in part, except as expressly permitted in these terms & conditions or with the prior written consent of Mondaq Ltd. You may not use electronic or other means to extract details or information about Mondaq.com’s content, users or contributors in order to offer them any services or products which compete directly or indirectly with Mondaq Ltd’s services and products.

Disclaimer

Mondaq Ltd and/or its respective suppliers make no representations about the suitability of the information contained in the documents and related graphics published on this server for any purpose. All such documents and related graphics are provided "as is" without warranty of any kind. Mondaq Ltd and/or its respective suppliers hereby disclaim all warranties and conditions with regard to this information, including all implied warranties and conditions of merchantability, fitness for a particular purpose, title and non-infringement. In no event shall Mondaq Ltd and/or its respective suppliers be liable for any special, indirect or consequential damages or any damages whatsoever resulting from loss of use, data or profits, whether in an action of contract, negligence or other tortious action, arising out of or in connection with the use or performance of information available from this server.

The documents and related graphics published on this server could include technical inaccuracies or typographical errors. Changes are periodically added to the information herein. Mondaq Ltd and/or its respective suppliers may make improvements and/or changes in the product(s) and/or the program(s) described herein at any time.

Registration

Mondaq Ltd requires you to register and provide information that personally identifies you, including what sort of information you are interested in, for three primary purposes:

  • To allow you to personalize the Mondaq websites you are visiting.
  • To enable features such as password reminder, newsletter alerts, email a colleague, and linking from Mondaq (and its affiliate sites) to your website.
  • To produce demographic feedback for our information providers who provide information free for your use.

Mondaq (and its affiliate sites) do not sell or provide your details to third parties other than information providers. The reason we provide our information providers with this information is so that they can measure the response their articles are receiving and provide you with information about their products and services.

If you do not want us to provide your name and email address you may opt out by clicking here .

If you do not wish to receive any future announcements of products and services offered by Mondaq by clicking here .

Information Collection and Use

We require site users to register with Mondaq (and its affiliate sites) to view the free information on the site. We also collect information from our users at several different points on the websites: this is so that we can customise the sites according to individual usage, provide 'session-aware' functionality, and ensure that content is acquired and developed appropriately. This gives us an overall picture of our user profiles, which in turn shows to our Editorial Contributors the type of person they are reaching by posting articles on Mondaq (and its affiliate sites) – meaning more free content for registered users.

We are only able to provide the material on the Mondaq (and its affiliate sites) site free to site visitors because we can pass on information about the pages that users are viewing and the personal information users provide to us (e.g. email addresses) to reputable contributing firms such as law firms who author those pages. We do not sell or rent information to anyone else other than the authors of those pages, who may change from time to time. Should you wish us not to disclose your details to any of these parties, please tick the box above or tick the box marked "Opt out of Registration Information Disclosure" on the Your Profile page. We and our author organisations may only contact you via email or other means if you allow us to do so. Users can opt out of contact when they register on the site, or send an email to unsubscribe@mondaq.com with “no disclosure” in the subject heading

Mondaq News Alerts

In order to receive Mondaq News Alerts, users have to complete a separate registration form. This is a personalised service where users choose regions and topics of interest and we send it only to those users who have requested it. Users can stop receiving these Alerts by going to the Mondaq News Alerts page and deselecting all interest areas. In the same way users can amend their personal preferences to add or remove subject areas.

Cookies

A cookie is a small text file written to a user’s hard drive that contains an identifying user number. The cookies do not contain any personal information about users. We use the cookie so users do not have to log in every time they use the service and the cookie will automatically expire if you do not visit the Mondaq website (or its affiliate sites) for 12 months. We also use the cookie to personalise a user's experience of the site (for example to show information specific to a user's region). As the Mondaq sites are fully personalised and cookies are essential to its core technology the site will function unpredictably with browsers that do not support cookies - or where cookies are disabled (in these circumstances we advise you to attempt to locate the information you require elsewhere on the web). However if you are concerned about the presence of a Mondaq cookie on your machine you can also choose to expire the cookie immediately (remove it) by selecting the 'Log Off' menu option as the last thing you do when you use the site.

Some of our business partners may use cookies on our site (for example, advertisers). However, we have no access to or control over these cookies and we are not aware of any at present that do so.

Log Files

We use IP addresses to analyse trends, administer the site, track movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.

Links

This web site contains links to other sites. Please be aware that Mondaq (or its affiliate sites) are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of these third party sites. This privacy statement applies solely to information collected by this Web site.

Surveys & Contests

From time-to-time our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose any information requested. Information requested may include contact information (such as name and delivery address), and demographic information (such as postcode, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the functionality of the site.

Mail-A-Friend

If a user elects to use our referral service for informing a friend about our site, we ask them for the friend’s name and email address. Mondaq stores this information and may contact the friend to invite them to register with Mondaq, but they will not be contacted more than once. The friend may contact Mondaq to request the removal of this information from our database.

Security

This website takes every reasonable precaution to protect our users’ information. When users submit sensitive information via the website, your information is protected using firewalls and other security technology. If you have any questions about the security at our website, you can send an email to webmaster@mondaq.com.

Correcting/Updating Personal Information

If a user’s personally identifiable information changes (such as postcode), or if a user no longer desires our service, we will endeavour to provide a way to correct, update or remove that user’s personal data provided to us. This can usually be done at the “Your Profile” page or by sending an email to EditorialAdvisor@mondaq.com.

Notification of Changes

If we decide to change our Terms & Conditions or Privacy Policy, we will post those changes on our site so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email. Users will have a choice as to whether or not we use their information in this different manner. We will use information in accordance with the privacy policy under which the information was collected.

How to contact Mondaq

You can contact us with comments or queries at enquiries@mondaq.com.

If for some reason you believe Mondaq Ltd. has not adhered to these principles, please notify us by e-mail at problems@mondaq.com and we will use commercially reasonable efforts to determine and correct the problem promptly.