Here are two news items from the industry's self-regulatory arena.
First, the Council of Better Business Bureaus (CBBB) announced this week that, effective April 23, 2012, the CBBB National Partner filing fee for cases before the National Advertising Division (NAD) will increase from $3,500 to $5,000. This is the first increase in the filing fee since 2009. (The new fee is still less than non-partner filing fees, which range from $6,000 to $20,000.) For information about becoming a National Partner – including a list of benefits and existing National Partners – visit http://www.bbb.org/us/partnerships/.
Second, the National Advertising Review Council ("NARC") has announced a new branding effort for itself. Beginning on April 23, 2012, NARC will be re-branded as the Advertising Self-Regulatory Council (ASRC). NARC is the entity that establishes procedures for advertising self-regulation and drafts policies for the NAD, the Children's Advertising Review Unit, the National Advertising Review Board, the Electronic Retailing Self-Regulation Program, and the Online Interest-Based Advertising Accountability Program. The URLs for the individual program websites (e.g., narcpartners.org, nadreview.org, narbreview.org and caru.org) will now re-direct to www.asrcreview.org, the NARC's new central website.
This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.
