FTC Concludes Investigation Concerning "Made in USA" Claims
The Federal Trade Commission ("FTC") has closed its investigation into whether advertising claims made by Lucky Brand Dungarees, Inc. ("Lucky") violated the FTC Act. The FTC investigated whether Lucky made false claims that its clothing was "hand crafted in America," "born in America," and "made in the United States."
Advertisers that make express or implied claims that products are made in the United States must comply with the FTC's "Complying with the Made in USA Standard" Business Guides. The "Made in USA" Guides require unqualified U.S. origin claims to be substantiated by evidence that a product is "all, or virtually all," made in the United States.
In its closing letter, the FTC cited several reasons for its decision to end the investigation, including that Lucky had removed all references to "hand crafted in America" and "born in America" and had corrected all incorrect statements that its products were "made in the United States."
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