Since the birth last month of their first child, Blue Ivy
Carter, Beyoncé and Jay-Z are no doubt experiencing the
typical joys of first-time parenthood. Those first looks, smiles
and coos. But they are struggling with at least one parenting issue
that most of us don't have to worry about: trademark protection
for their baby's name. Beyoncé's company, BGK
Trademark Holdings, LLC, recently filed an intent-to-use trademark
application for the mark BLUE IVY CARTER for use on a wide range of
goods and services, including fragrances, key chains, baby
strollers, jewelry, mugs, hair accessories, balls, product
merchandising services and entertainment services, to name a few.
But Beyoncé was not the first applicant for the BLUE IVY
CARTER trademark....
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Rosetta Stone, Inc., which provides technology-based language learning products and services, sued Google in the U.S. District Court for the Eastern District of Virginia for direct and indirect trademark infringement and trademark dilution arising out of Google’s sale of Rosetta Stone’s trademarks as keywords in Google’s AdWords program.
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In the early 1990’s, when I was applying to film schools, I recall that different schools had different policies regarding the copyright ownership of student work.
a unanimous decision, the Supreme Court invalidated personalized medicine patents on grounds they are unpatentable subject matter under Section 101 of the Patent Act.
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