On February 2, 2017, the ICO fined a UK company £20,000 for unlawfully trading personal information, stressing that any sale of personal information must be "clear and open." Specifically, the ICO noted that a common form of wording used in website terms ("we may share your information with carefully selected third parties where they are offering products or services that we believe will be of interest to you") was overly general and nonspecific.

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